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Marketing and Selling the Better Built Home

Session Title: Building and Marketing the High Performance Home

Session Length: Three Hours

Session Description:
Understand the fundamentals of building science. Identify the building dynamics that cause energy, moisture and air quality problems. See real pictures of failed buildings and hear about realistic builder success stories. Learn how to differentiate and market high performance homes. Understand what really drives the market when it comes to consumers’ decisions. Maximize your growth opportunities by familiarizing yourself with national programs.

Topics Covered:

Target Audience:
Builders, Realtors, Architects, Product Sales, Contractors, Distributors


Comprehensive Building Science Training
Do You Want that in Green?
Moisture and Rain Management